You gotta hand it to the (American) Federal Trade Commission for this latest brainwave. When I began reading the following entry, I had to make a quick double-check to make sure I hadn't stumbled across The Onion instead.
It's not often a Federal Trade Commission ruling upsets the musical blogosphere, but new FTC guidelines have left more than a few bloggers in a tizzy.
In an effort to make product information and online reviews more accurate, the FTC recently introduced its "Guides Concerning The Use Of Endorsements And Testimonials In Advertising." It requires, among other things, that bloggers disclose whether they received compensation in return for hyping products.
Continue reading here.
(Thank to Andrew McMillen for alerting me to this.)
No comments:
Post a Comment